In 2021, our internal creative team partnered with Headquarters agency to distill and modernize our evolving brand. As a creative leader in this effort, I conducted a brand audit from the past 8 years, partnered with ourhead of content to create our brand voice and art directed the agencies creation of design assets.

In 2022, I led a team of internal creatives and agency effort to create editable digital and print templates for our local store marketing team.

As associate creative director on the new Rewards loyalty campaign, I led a team of creatives on content, illustration and digital design for engaging with new and existing rewards members through a series of limited time offers.