MOD SUPERFAST PIZZA
Repositioning a 13-year-old brand for its next chapter.
Brand Strategy | Creative Direction | Integrated Marketing | Retail | Digital
THE CHALLENGE
After 13 years of growth, MOD had accumulated a wide range of visual expressions across its marketing and customer touchpoints.
The opportunity was bigger than a visual refresh.
The brand needed a clearer, more cohesive system that could grow with the business while also maintaining the heart of the brand, pizza before people. The founders were inspired by artwork from the Mod’s of the 60s as well as the hippie movement from the 70s. It was important that the creative direction reflect that history while updating the styles for the present consumer base.
MY ROLE
Associate Creative Director / Brand Strategy
Partnered with MOD's ECD, CMO, and Co-Founders to develop and implement the foundational brand strategy.
I also led the implementation of the strategy into: Brand identity
Marketing
Retail environments
Digital experiences
Store localization
Brand standards
01 — THE BRAND
Brand Marketing Strategy
03 — THE SYSTEM
Wayfinding/Signage
02 — THE EXPERIENCE
Store Design Brand Strategy
